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identity

GALLERY + THEATER + FESTIVAL CULTURAL EVENT

VJT identity project head.jpg

Iconography that set the tone, fonts, color pallet, and format for all materials involved in an array of programs taking place at Carleton over a period of eight weeks. The series of events intermingled several forms of classical and modern Japanese literature, theater, and dance, together with a gallery exhibition of paintings, woodblock prints, carved masks, and various other artifacts.

COMMUNITY, EQUITY, DIVERSITY, AND INCLUSION

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Branding for CEDI, a collection of students, faculty, and staff working to strengthen diversity, promote equity, and build inclusion on Carleton's campus. Of all the many acronyms on campus, CEDI is by far the best.

OUTSIDER ART EVENT HOSTING GROUP

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Identity for Otherworldly Arts Collective, a fine arts group that presents thematic multimedia group art exhibitions, including: The Unicorn Art Show, Gods & Monsters, and Safe Word. Artists typically showcase unusual subject matter while lightly touching on theme of the events.

LABELS FOR LOCALY GROWN INGREDIENTS JAMS

Maple Ave banner.jpg

Small Chicago culinary business label branding for a collection of jams and preserves made with locally grown fruits and vegetables. The two colors within the logo are meant to vary wildly in relation to whatever flavors the preserves are made from.

PERSONAL IDENTITY FOR JLR-WORKS

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Personal logo, made for two color screen printing (using color overlap to achieve a third). I have several methods for printing, obviously, but as screen printing is near-and-dear to me, it made sense to incorporate it into my professional identity. This can expand to multiple applications as a result.

CAMPUS BUILDING FUND RAISING LOGO

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Logo for campaign materials that helped successfully fund building the Weitz Center for Creativity, an academic building at Carleton. Built off of a former middle school and high school, the center houses a dual art gallery, theater, two dance studios, performance hall, rehearsal spaces, and faculty offices. The building is LEED gold certified.

CARLETON REUNION FIVE-YEAR BRAND

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Event identity with a five year lifespan. This reunion event is so well attended by alumni, the college must limit attendees from class years with a five year gap from the year of that reunion. Thus, each class year will only see the identity once. Wide range of needed uses meant the icon had to be flexible.

HOTELS WITH NAVIEDGE WORK DIFFERENTLY

Naviedge banner.jpg

Branding for innovative software delivering personalized, local recommendations straight to hotel guests' phones or computers, crafting an incredible experience. Guests give and receive recommendations they can trust, allowing hotels to build stronger relationships more quickly.

ICON SET FOR HUMANITY'S END

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A variety of publication icons quickly delivering the concept of the many ways humanity might meet its collective end. From pandemic, to artificial intelligence revolt, to massive natural disasters, to religious predictions, this article briefly and humorously touched on everything the writing staff could imagine.

STUDENTS ALWAYS JUST CALLED IT THE 'LTC'

LTC banner.jpg

Identity for the Perlman Center for Learning and Teaching, a program center that coordinates new teaching theories and strategies, while helping to identify problems and suggest solutions for classroom practice. All members of the campus simply called it the 'LTC' for simplicity's sake, so the branding went along with that.

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